If a vistor comes to your site and can see that the site is outdated (design and content), contains errors, broken links or dead pages, they will most likely hit the back button and never return. You want your content to be intriguing and inviting, so give your vistors fresh content that is informative and can help them accomplish their goals.
When people come to your webiste, what is their first impression? Are your blog or news posts a year old? Did your new promotion end 8 months ago? Are the coupons expired? If your answer to any of those questions is “yes”, then you are probably leaving your visitor with a poor first impression of your company. Keeping content up-to-date will prove to visitors that you are able to stay on top of things.
Search engines love content on a website that is active and relevant. The more often you update the content on your site, the more often search engines will crawl your site and ultimately boost your rankings. Of course, this goes the other way as well if the site is not updated for months, as search engines will quit visiting your site because they will see the site as less relevant. Check out your competitors. Is their site stale or up-to-date? Will their site be more relevant to search engines than yours?
It is extremely important to keep your website updated with the latest security patches and bug fixes. Outdated software is one of the easiest ways hackers gain access to a site. They try to take advantage of sites that are not updating the software that’s on their site. If search engines detect malware on your website, you won’t be showing up on their results until it is fixed.
Technology is forever changing and evolving and you need to keep up with the current trends. You can either choose to keep up with this little by little, over time, or decide one day every couple of years that your site doesn’t work well with current technology and do a whole new website. Even though a complete redo can be good, it is more affordable and better to do little by little over a period of time.
If you don’t care to keep your site current, why should people visit it?
Some features on the website are set to automatically update and when they do, it could cause an error for a variety of reasons - coding, compatability, support, etc.
A link that doesn’t work, resulting in an error. It happens when the link points to a web page that has moved or been deleted. Having broken links on your site will stop search engines from completely indexing your site.
When browsers, such as Safari, Chrome, Firefox, or Internet Explorer are updated, websites should be looked over by the developer to make sure every page renders correctly in all browsers (yes, some coding needs variations in order for it to render properly in each browser).
Your site could go down for a few hours, days, weeks, forever. Without maintaining the site, you may not have proper backups to restore the site if this happens. This means you’ll have to start from scratch, potentially missing out on sales and leads and ultimately having to take time out of your busy schedule to try to fix your site and put it back together.
*$75/hour (1/2 hour min.)
*$120/month
2 Hours of Maintenance
Additional Hours Rate
$60/hr
Plugin/Extension & CMS Core Updates
Monthly Security Scanning
Monthly Website & Database Backups
Traffic & Visitor Reports
*$275/month
5 Hours of Maintenance
Additional Hours Rate
$55/hr
Plugin/Extension & CMS Core Updates
Monthly Security Scanning
Weekly Website & Database Backups
Traffic & Visitor Reports
*$400/month
8 Hours of Maintenance
Additional Hours Rate
$50/hr
Plugin/Extension & CMS Core Updates
Weekly Security Scanning
Daily Website & Database Backups
Traffic & Visitor Reports
Stay current and safe as the CMS and plug-ins/extensions publish new releases
Check sites for intrusion, blacklisting, hacking attempts or unauthorized changes
Because you never know when you’ll need to restore your website
View your top Google Analytics data along with other site details to make sure the site is operating properly
